Repurpose

Repurpose is a leading purveyor of compostable tableware and homegoods, based in L.A. with distribution worldwide. The company consists of a small but passionate team who care deeply about environmental impact. Repurpose had just developed a new branding system, desiged by Fernweh, but did not have an in-house designer cohesively incorporate these new creative assets across the brand.

Over the course of one year, I helped Repurpose update their entire line of packaging, refresh their social media content, art direct product photoshoots (on set in LA), update their website, layout email campaigns, and create a library of illustrated assets and iconography. While Repurpose took its mission of eliminating single-use plastics very seriously, its tone in branding had moved away from classic “eco” to towards playful, tasteful and approachable. My favorite project was creating new patterns for the hot paper cups!