Headspace

Headspace is the leading meditation and mental health app, with over 100+ million users worldwide. Known for its vibrant, minimalist design, Headspace leads as an illustrative and animated brand.

For my second time freelancing with Headspace (first time was in 2015 as an illustrator), I worked between the brand design team and marketing team to roll out quarterly campaigns across their website, app, user emails, and paid marketing channels.

A notable side project was designing The Little Things, an e-newsletter centered around small, intentional moments that make up daily life. This project started off as a weekly marketing experiment and became a successful mainstay for Headspace.