Repurpose

Repurpose is a leading purveyor of compostable tableware and homegoods, based in L.A. with distribution worldwide. The company consists of a small but passionate team who care deeply about environmental impact. Repurpose had just developed a new branding system, desiged by Fernweh, but did not have an in-house designer to help implement and launch the re-brand. While Repurpose took its mission of eliminating single-use plastics very seriously, its tone in branding had moved away from classic “eco” to towards playful, tasteful and approachable.

Over the course of one year, I helped Repurpose update their entire line of product packaging, refresh their social media content, art direct product photoshoots, revamp their website, build new email campaigns, and create a library of illustrated assets and iconography. My favorite project was creating new patterns for the hot paper cups!